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Selling Real Estate At Auction

Real estate auctions are not just for foreclosures. Many sellers freely choose to sell by the auction method of marketing. It is fast and efficient at getting the highest possible true market sale price.

Auctioning is an effective method of marketing that has proven itself for over 2000 years. Even experts at the National association of Realtors® state “real estate auctions are an innovative and effective marketing tool which can be profitable to sellers and buyers. In fact, under the right circumstances, auctions can be the most effective way to accelerate property sales and establish a properties’ true market value”.

Berman Real Estate & Auctioning Inc® has been selling real estate since 1965. During that time we have sold over 10,000 parcels of real estate. Sales have included residential, multi-family, commercial, land and condominiums as well as complete developments.

At Berman we focus on both the property and the sellers specific goal; then create the unique marketing plan to accomplish that goal. As both licensed real estate brokers and auctioneers we offer you:

1. Auction Marketing
2. Marketing in the Realtor® MLS
3. A unique combination of both Auction and MLS marketing.

1. Benefits to Seller

There are many good reasons for a seller to choose the auction method of marketing:

• Quicker sales and closings save money.
• Planning is easier when you know the date of sale.
• The property receives instant attention.
• Auctions create an “urgency to buy”.
• Long negotiation times are eliminated.
• Auction sales are not contingent on financing or structural inspections.
• Sales prices are free to rise to the highest possible level.

2. Choosing an Auctioneer

Sellers should choose an auctioneer with knowledge and experience in real estate auctions. Auctioneers who are also Realtors® and who cooperate with other Realtors® are an excellent choice. Members of National and State Associations of auctioneers are exposed to continuing education and subscribe to a firm code of ethics in the conduct of their business. We are members of:

• NAA, The National association of Auctioneers
• NHAA, The New Hampshire association of Auctioneers
• NAR, The National Association of Realtors®
• MLS, Multiple Listing service.
• NHAR, The New Hampshire Association of Realtors®.

Our FAQ section offers more information.

For questions, please contact us by phone 603.882.0753 or
email rberman@berman-auctioneering.com

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